Google Cardboard exec says content will make (or break) VR

BEVERLY HILLS, CALIF. — The technologies that let people use their smartphones as virtual reality (VR) viewers are rapidly evolving. The VR content, however, is a big missing piece in the puzzle. Without compelling content, users have little to watch, and they are unlikely to get excited about VR until the situation changes.
"Content is a big question mark right now. This is where we've got a big bottleneck in terms of just the ability to create content … as well as ideas," said Aa