GoDaddy rebrands itself with an eye on diversity

At its heart, GoDaddy.com has always been a customer-focused company built on a foundation of hard-core engineering acumen. Oh, you were thinking more along the lines of bikini-clad women and NASCAR? That's so 2011.In the brandless market of the late 1990s and through much of the 2000s, companies left it up to their IT departments and Internet teams to shop for, purchase and manage their domain names, websites and Internet presence. There wasn't a need for a public brand, unless it was to drum u