Getting analytical about analytics

Our industry has to get much more analytical in how we make decisions about the analytic tool sets and techniques we deploy.  I recently pinged 2,500 senior decision-makers to ask how their organizations made decisions about analytics investments. I was surprised that for more than 60% of the respondents, decision-making around analytic strategy, architecture, tool sets, base platforms, techniques and capability development is basically ad hoc — they’ve been winging it. I needn&