Facebook turned your lock screen into the new Twitter

Facebook last week launched a news app called Notify. I know. Boring, right? Another news app. But there is a reason behind Facebook’s seemingly innocuous decision.
At first glance, Notify is pretty standard. Notify launched with 70 publisher partners covering a wide variety of interests, and you can choose which publications to get notifications for.
What's different about Notify is that its medium is the iOS lock screen. (The app is for U.S. iOS users only for now.) When you tap on the