Facebook trolls should learn from Amazon's new Prime ad

Four years ago, my friend Tiffany barely knew there was an election. Today, she wakes up extra early before work so she has time to check out the latest news on TV and the internet. She is well informed and the kind of engaged, independent Millennial voter that Republicans and Democrats swoon over.
So why did Tiffany stop posting political commentary on her Facebook feed? "I found myself being treated like a bad guy," she told me the week after the election. "Private messages, text messages, ev