Facebook goes after Snapchat’s younger users

Facebook is upping its Snapchat rivalry with the acquisition of a mobile face-swapping app.
Masquerade Technologies, a start-up also known as MSQRD, lets users add special effects to faces in photos or videos.
Want to sport an Iron Man helmet in your latest selfie -- as Facebook CEO Mark Zuckerberg did in a video announcing the deal -- or virtually don a panda outfit or wear actor Leonardo DiCaprio's eyes?
With Masquerade, you can.
Soon, you'll also be able to do all that within Facebook proper