Facebook criticizes ad industry’s reliance on ‘proxy metrics’

Two of the highest ranking members of Facebook’s C-suite this week spoke at a conference where they addressed the fiasco over inaccurate measurements, areas for growth in engagement and advertising, and the outlook for Workplace, its social enterprise product. Facebook COO Sheryl Sandberg and CFO Dave Wehner were interviewed on stage at the Morgan Stanley Tech, Media & Telecom conference.The social giant will be making consistent progress and changes to how things are measured on its a