Facebook and Target talk mobile and social marketing

LAS VEGAS — Today's savvy marketing professionals look to the recent explosion of mobile traffic and advancements in marketing technology to help achieve serious business objectives, according to Carolyn Everson, Facebook's vice president of global marketing, and Target CMO Jeff Jones. Both executives spoke this week at CES 2016 and shared insights into consumer behavior, along with company metrics to demonstrate just how quickly the market changed.
The shift to mobile won't happen in 201