Executives still mistrust insights from data and analytics

Data and analytics are increasingly becoming central to business decision-making, especially in areas such as driving customer growth, improving productivity and managing risk. But even as organizations push to make their decision-making more data-driven, business leaders accustomed to making decisions based on gut-instincts and experience are having trouble trusting insights from data and analytics (D&A).Forrester Consulting, commissioned by the Data and Analytics Global team at professiona