Don’t let embarrassment about a data breach cost you even more

Nobody likes to be embarrassed. That goes for company executives. This fact of human nature helps explain why the breach-disclosure laws that have been adopted by many states can be leveraged by data thieves for even more profit than they could realize before.
Companies have always been reluctant to admit to data breaches. A lot of that reluctance can be attributed to simple embarrassment: We’ve been telling our customers that our security would keep their sensitive data safe, even when w