Don’t believe (all) the martech hype

As seen through the lens of a “supergraphic” created and popularized by Scott Brinker on his blog ChiefMartec.com, which covers marketing as a technology-powered discipline, today’s marketing technology landscape of vendors, platforms and solutions is depicted as a chaotic rainbow of cleverly designed, colorful corporate logos. It is, says Brinker, a list that has grown by leaps and bounds over the past few years: Today, there are several thousand martech companies at vari