Do you need a digital brand manager?

As organizations come to grips with the need for digital transformation, a new role is emerging to help these companies remold their brand image for maximum impact, reach and influence in a digital age.
A digital brand manager is tasked with driving growth and awareness across a company's product lines by converting traditional, physical brand management, awareness and marketing to digital consumer and customer experiences, says Victor Janulaitis, CEO of management consultancy Janco Associates.