‘Digital laggards’ must harness data or get left behind

Consultants like to warn CIOs that if they don't embrace modern technologies to meet customer demands that they will be left in the dust by more nimble rivals. Such sky-is-falling proclamations have been taken lightly because they've been difficult to back up. However, new research from Harvard Business School (HBS) suggests that a divide is forming between organizations that have accelerated their digital transformations and those that are still figuring out a working digital model.Digital lead