Digital disruption: 10 ways to survive and thrive

Digital disruption hasn't reached its zenith, leaving many CEOs still desperate to learn how to get ahead of it. Fear not: PwC principal Tom Puthiyamadam is on a mission to save corporate C-suites from themselves.Some CEOs are embarking on vision quests to help navigate digital disruption, which is marked by a shift in profitability from one prevailing business model to another. Puthiyamadam, who leads the PwC's digital services practice and oversees its experience center, recalls one recent con