Deduping in Salesforce: The complete how-to

Every enterprise system has the risk of data quality problems, but customer relationship management (CRM) and marketing automation systems are incredibly vulnerable to incomplete records, bad data, and duplicate records.  Data comes from too many flaky sources, and there aren’t enough incentives for organizations and people to really follow standards.  Fortunately, a number of services and tools have arisen to automagically improve data quality (in particular, Salesforce’s