Data science achieves the ultimate ROI: a craft beer

If there was still any doubt about the value of data analytics, this should lay it to rest in a single word: beer.That's right, digital marketing agency Havas Helia has created 0101, a beer that was crafted based on data.Late last year, Havas Helia's goal was to create a beer that embodied the optimism associated with beginning a new year. It began by tapping social media for emotional keywords used in New Year's-related posts and then scored "thousands of messages" against a set of 24 predefine