Data analytics are ‘gold’ for pharmaceutical distributor

H. D. Smith overcame a several-years-long struggle to rein in its supply chain information using analytics software that tracks data on the 100,000 products, including prescription drugs, health, wellness and beauty products, the company ships to hospitals and drugstores. CIO David Guzman, who led the initiative for the Springfield, Ill.-based company, says analytics have also helped reduce costs and boost sales and will eventually help customers improve their patient outcomes."Analytics and dat