Consumers still think wearables are expensive, confusing — but also 'nerdy cool'

Wearable technology is now very much a part of everyday life, thanks largely to the success of fitness trackers – including Fitbits – and smartwatches. However, it's still a stretch to suggest wearables are mainstream, and though the average consumer is cautiously interested in the devices, the results of a recent survey suggest many folks still have a number of nagging concerns.Colloquy, a marketing-focused research company, yesterday released the results of a February 201