CMOs need IT pros to tame big data

CMOs have a lot to think about in terms of adopting evolving marketing technology. As technology becomes ubiquitous across organizations, CMOs need to not only be aware of the latest data-driven technologies, but also have the right employees to ensure they're using the technology to benefit the company.
Not surprisingly, according Chris Chodnicki, CTO and co-founder of R2integrated, a marketing agency focused on helping companies achieve campaign goals through cloud and data strategies, one of