CMOs much more likely than CIOs to lead digital transformation

CMOs are nearly twice as likely as CIOs to lead digital transformation efforts within their organizations, according to new research from Altimeter Group. The top three transformative initiatives — accelerating innovation, modernizing IT infrastructure and improving operational agility — typically fall under the responsibility of IT, but a disconnect exists between the trends driving change and the individuals who lead the efforts, according to Brian Solis, principal analyst at the r