Cloud consortium says simpler EU electronic signature rules aren't simple enough

European Union rules for electronic signatures change on Friday to make a clear distinction between the identity of the person signing, and that of the authority guaranteeing the integrity of the data, but the technology needs to be still simpler, vendors say.The new rules are intended to simplify the process of electronically signing contracts between businesses, or between businesses and persons, and across international borders where different and often incompatible electronic signature rules