CIOs: ‘We have a platform for that’

Following in the footsteps of technology giants, companies are building software platforms to broaden their reach among consumers whose demand for digital services is growing. A cornerstone of the strategy includes giving third-party developers application programming interfaces, or APIs, with which to build applications for the platforms.Platform strategies, as they are known in business technology parlance, are becoming table stakes for growth at a time when companies are relying on softw