CIOs take on digital transformation programs in diverse areas

Some examples of digital transformation are easy to spot and identify. We all know about how Uber is changing transportation, AirBnb upending hospitality, GE betting big on IoT, and IBM leveraging Watson in new AI challenges. If you work for a B2C company or already put out customer facing experiences, then it might be easier to identify new digital opportunities.Recent news has made me question why some organizations and CIO struggle to define their digital strategy and get started with a trans