CIO's move to chief customer officer role signals trend

If you follow conventional IT leadership thinking that views CIOs as purely responsible for back-office duties, you'd be inclined to view Equinix' promotion of CIO Brian Lillie to the role of chief customer officer as unusual.
But in today's ultra-competitive digital world, companies are recognizing that it makes sense to put the CIO on the front lines. A CIO with intimate knowledge of his or her company’s products and the ability to pitch them to peers is a potent weapon in the battle fo