CIOs mean business

Mobile, cloud, big data and social technologies have unleashed a sweeping tide of transformation that has given rise to a keen awareness of the importance of the customer experience and has presented CIOs with an unprecedented opportunity to make their mark by steering their companies toward digital business.Many have dabbled in ecommerce, digital marketing and social media initiatives, but 2016 will be the year that digital business strategies take root, according to Forrester Research. Forty-e