CIOs, CMOs share tips for successful partnerships

The CIO role is in a state of perpetual evolution, and while this reality can be daunting it also presents new opportunities for IT executives. Marketing hasn't traditionally been considered part of the CIO's domain, but that's all changing as more businesses revamp their operations for the digital future.Marketing continue to grow more complex as businesses incorporate additional data points, technologies and automation to achieve objectives. CIOs may not have the same expertise as their collea