Cinnabon seeks customer insights to boost stickiness

Sticky bun purveyor Cinnabon is baking a batch of digital capabilities as part of a technology overhaul designed to spur sales. The property of Focus Brands, which also owns Moe's Southwest Grill, Schlotsky's, and Carvel, is testing a new sales system that incorporates iPads, Apple Pay and cloud services. The company plans to analyze the sales data to generate insights on consumer preferences."Veteran [store] operators love it," says Joe Guith, president of Focus Brands. "We love it because it e