CEOs force CIOs, CMOs into digital transformation bunker

Healthy tensions between CIOs and CMOs are very much alive, with the former building hardy IT systems and the latter rapidly acquiring new marketing technology. But IT and marketing are going to have to work more closely together if they are going to deliver on the digital transformations their CEOs are demanding, says Kevin Cochrane, CMO of marketing software provider Jahia Solutions Group. A big reason is big data, which requires the CIO's technical proficiency to collect and analyze data from