Can your CEO pass the digital strategy laugh test?

A billion customer touch points annually.
Over a billion dollars of in-app payments per year.
An average annual investment of one billion dollars over the next two years in e-commerce.
A digital start-up-within-a-company launched with one billion dollars in revenue with a goal of five by 2020.
Talking about “digital transformation” has become de rigueur in C-suites, boardrooms, and investor briefings far and wide. When I hear companies like Nike, Starbucks, Walmart, and GE make publi