Can marketing tech track the entire customer lifecycle?

It’s old news that technology is the beating heart of today’s marketing. In fact, deep within the desktops, laptops and mobile devices of any enterprise marketing department you’ll find a complex technology stack of solutions. As Scott Brinker’s graphic on ChiefMartec shows, there’s an exploding landscape of thousands of companies vying for the CMO’s attention, in dozens of Martech categories from mobile and display to email, analytics, audience data and testi