Building a customer community: 13 critical questions to get started

Lead generation means user education. Channel management means a partner portal. Case management means a knowledge base, customer discussion groups, and a support forum. Customer loyalty means a customer portal.  It’s all about building a community site.Depending on where you start, you’ll hear about dozens of product offerings and see some extraordinary demos. The best of the demos will live up to Sybase founder Bob Epstein’s famous quote about benchmarks: “they ar