BrandPost: Winning With Omnichannel Is Like Learning a New Language

Languages have fascinated me since I was a young child. Words hold a power and history whose lure I could never resist, and I’ve made a lifelong hobby of learning new languages.To my surprise and delight, what started as a personal fascination has gradually given me insight into my job at Apigee helping companies execute digital platform and omnichannel strategies. I’m often asked, for example, whether someone can learn a foreign language using some popular app. No, you can’t,