BrandPost: Who’s Minding the Customer?
Customers are more than the data they produce, but it takes an understanding of that data to deliver what customers want.Advances in machine learning and other artificial intelligence (AI) techniques are helping organizations transform data from transactions, social media, and documents into more intelligent data that helps organizations better meet customers’ demands – sometimes even before the customers are ready to take action.CIOs need to focus their teams on developing the tools
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