BrandPost: What's in a Name?

It's no secret that Microsoft owns the productivity workspace. They have shown time and time again that productivity is about more than just end-user applications. Without a stable, user-friendly interface, adoption of these apps would simply flounder. Never content to simply sit on their laurels, Microsoft began to notice the trends of the last decade. The shift to mobile users demanding the same experience across all devices led them to release per-user subscriptions of Office 365 and then Win