BrandPost: Understanding the Modern Mobile Consumer

Research shows that 72% of consumers have abandoned a mobile experience because contact details were too difficult to find. That’s cause for concern given that more than half of consumers use mobile devices to research products or services before they purchase. Without a clear path to support, mobile customers are likely to leave a website or app for a competing offer.But there’s an upside: these situations offer companies a prime opportunity to differentiate themselves with a high-q