BrandPost: Thrive in the Digital Age

IDC Research Vice President Bob Parker has identified, “Digital transformation is not just a technology trend; it is at the center of business strategies across all industry segments and markets.” It is clear companies cannot run from the Omni-channel digital world, but will they simply survive or thrive?Digital disruption will displace nearly 40% incumbents by industry over the next five years.1 Companies that have decided to embark on the journey to a digital business are 26% more