BrandPost: The Customer Experience Management Mandate

Consumers want more than just products and services. They want experiences. That’s why so many organizations, regardless of industry, are reorganizing and strategizing around the customer experience mandate.Make no mistake: making experience your business is good for business. Consider a May 2018 study by Forrester Consulting, commissioned by Adobe, which found experience-led companies have 1.6x higher brand awareness, 1.5x higher employee satisfaction, and 1.9x higher average order value