BrandPost: The 360-degree Customer View – From Historical Data to Real-time Intelligence

These days, immense amounts of data are flowing into organizations from various sources. Customer relationship management (CRM) systems, ticketing systems, engagement applications, website analysis – they all produce vast volumes of information that organizations must parse for actionable insights. But while these treasure troves of data can reveal a customer’s order history and service issues, they primarily serve as systems of record for past customer interactions.As customers inte