BrandPost: Stay Competitive with Speed and Quality

As a small ISV start-up, you truly face a tough task. How can you compete against more established software developers without cutting deeply into your bottom line? Creating new IP takes time, and testing that IP takes even longer. You could cut time by developing your application for only one platform: developing for only iOS will reach a larger subset of clients; while developing for Android may take less time. Focusing on just one platform may save time, but you are also limiting your audienc