BrandPost: Pulling Out All the Stops

With an estimated 80% of online adults using smartphones and 84% carrying them into stores, it’s not surprising that brick-and mortar retailers are adopting new ways to capitalize on the trend. Even if customers don’t make a smartphone purchase, the browsing they do on their phones often leads to a sale. Here’s a look at how today’s shoppers are using their smartphones and what savvy retailers are doing to accommodate them.To read this article in full or to leave a commen