BrandPost: Powering the Customer Journey with Data at Enterprise Scale

While most companies understand how critical it is to focus on customer experience and the role that data plays in doing so, marketers still struggle to gain a unified understanding of their customer, with 43% reporting a fragmented approach to the integration between marketing and data systems.Improved partnership across the enterprise and close collaboration with IT can help brands make more informed and actionable decisions—fast.But, the ugly truth is that most departments across the e