BrandPost: Modernizing Procurement: The Answer is in Data Analytics

In our increasingly data-driven world, many organizations have gained a competitive edge in their marketing departments by adopting artificial intelligence (AI) and business analytics tools. For example, CRM provider Optimove’s use of predictive analytics has improved customer retention by 10-15%.However, many of those same businesses may be missing out on the payoffs that applying AI and business analytics to the procurement function can deliver. In fact, utilizing advanced analytics for