BrandPost: Key trends hidden in plain sight

In the beginning there was data. Since the first census, governments (and later businesses) have been interested in collecting data. For the purposes of taxation, inventory control, logistics, etc. we have been thoroughly interested in counting things and writing the results down.Scientists for thousands of years have been conducting experiments, using the scientific method, to determine the nature of our physical world. These trials created observable events that would be measured and recorded.