BrandPost: How to create a customer-centric B2B commerce experience

B2B ecommerce keeps growing...and growing: New research from Forrester estimates that B2B eCommerce will reach $1.2 trillion and account for 13.1% of all B2B sales in the US by 2021. By the end of 2017, Forrester expects eCommerce to reach $889 billion and represent 11% of total B2B sales in the US, while the total percentage of B2B buyers that research their purchases online will rise from 38% to 55% over the next four years.To succeed in B2B digital commerce, however, companies have to meet co