BrandPost: How analytics can supercharge holiday retail sales

Thanksgiving weekend kicks off the holiday shopping season in the United States. And once more, retailers will compete for a share of consumers’ gift purchases. Approximately 69 percent of Americans—about 164 million people—plan to shop this Thanksgiving weekend, according to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics. Overall, holiday shoppers plan to spend up to 3.4 percent more money on Black Friday and Cyber Monda