BrandPost: Getting Ahead with Customer Experience Data

Delivering an incredible customer experience is top of mind for every business today.  Customers expect to be treated like celebrities by brands. They expect brands to know them, understand their preferences, and deliver relevant experiences.  Experience has become the currency of brand loyalty and retention. More than half (55%) of companies surveyed by Gartner Research reported their digital ambition is to create a better customer experience.Global businesses know they need to enabl