BrandPost: For the Chicago Cubs, Data Is a Game-Changer

When the Chicago Cubs ended a 108-year championship drought with its 2016 World Series victory, it brought sweet satisfaction to fans of the iconic baseball franchise. But when it comes to improving fan experience, the Cubs haven’t stopped there. The team is a textbook example of how a 141-year-old organization can transform itself to flourish in the digital age.After the Ricketts family bought the team in 2009, the team began an overhaul of its digital infrastructure so the organization c