BrandPost: Empowering Growth Hackers with Big Data

To improve their growth rates, some up-and-coming companies are turning to a pursuit known as growth hacking. Growth hacking brings together the ideas of hacking big data and driving business growth. By one common definition, growth hacking is a process that drives rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business.[1]Growth hacking often leverages customer data in the experimentation process, in the form of A