BrandPost: Driving Innovation at a Large Company – Five Lessons Learned

When a $40,000 investment returns tens of millions of dollars, it is a story worth telling. How did it begin? By identifying a highly qualified, albeit unconventional, audience and driving production, interest and awareness using unique methods, we bring you this tale.It all began four years ago with the crazy idea of creating a Linux-based developer laptop by directly engaging the developers themselves. At Dell, the thought of creating a “niche” product, for an “obscure”