BrandPost: Digital Transformation: “It Isn’t a Technology Thing”

According to IDC, global organizations will spend $1.2 trillion on digital transformation this year.“Changing competitive landscapes and consumerism are disrupting businesses and creating an imperative to invest in digital transformation, unleashing the power of information across the enterprise and thereby improving the customer experience, operational efficiencies, and optimizing the workforce,” says Eileen Smith, program director in IDC’s Customer Insights & Analys